YUNGBLUD has announced his own festival, with BLUDFEST set to feature Lil Yachty, Soft Play, The Damned and more in a multi-genre day of music.

The inaugural event will take place at Milton Keynes Bowl on August 11 and promises to embody YUNGBLUD’s three core values of community, authenticity and creating a place for self-expression.

As well as Lil Yachty (who collaborated with Dominic on their recent ‘When We Die (Can We Still Get High?)’ single), punk-rock duo Soft Play and The Damned in an icon slot, there’ll be plenty more on offer.

Rising US star Nessa Barrett is also set to perform, as is the exceptionally talented Brit nominee Lola Young and alt-pop star Jazmin Bean, with many more said to be announced in due course.

YUNGBLUD will also be headlining the festival, with Dom having curated the festival himself in a way that is said to reflect a generation of fans whose tastes don’t fit neatly into a genre categorisation.

Tickets will go on sale at 10 am on March 22, priced at £49.50 plus fees. 

See the lineup so far via the poster below.

Talking about BLUDFEST and his hope for the festival, Dominic Harrison has shared: 

“Five years ago we imagined a world of our own. In BLUDFEST we have physically built one. It feels like the next logical step for me. 

“I want to create a physical safe space where people can come and celebrate the ideologies of this community – where unity, individuality and love is the main focus and we bring the world of Yungblud to fucking life right before your eyes.

“I wanted to build an experience where anybody can be completely themselves, with their friends, their family or completely on their own.

“BLUDFEST will blur the lines of genre and destroy the limitation of imagination. It will be a festival that cuts the corporate bo****ks and is all about the people.

“My plan is to take it worldwide but this summer is the first one and it’s gonna be something no one has ever seen before in the UK.”

As well as an impressive lineup of artists, the day festival will also be home to activations throughout the venue to encourage community and connection, including a ‘Make A Friend’ tent that encourages fans to connect and make new friends; free photobooths to document their BLUDFEST experience; a YUNGBLUD museum that will showcase artefacts from across his career, and much more to be announced. 

One of the festival bars will be remodelled to replicate YUNGBLUD’s favourite pub, Camden’s The Hawley Arms, and fans can tuck into their very own branded burger, The BludBurger.

Continuing YUNGBLUD’s mission of creating a truly safe space for fans, BLUDFEST will also include designated safe spaces as well as mental health welfare areas and many more.