Kid Rock Takes Aim at Jay-Z in New Halftime Rant Clip

Kid Rock has been pulled into another NFL halftime debate after a conservative media figure circulated a clip in which the musician criticises Jay-Z’s involvement with the league. The post, which spread quickly across X, frames Kid Rock’s comments as a reaction to what he views as the NFL’s cultural and political positioning around its halftime strategy.

In the excerpted remarks from Fox News shared by Benny Johnson, Kid Rock is quoted discussing the period after Colin Kaepernick’s 2016 protest and claiming NFL commissioner Roger Goodell looked for a way to “get out of this” while protecting the league’s business interests, before adding that he views Jay-Z as “kind of like a DEI hire,” while also saying he respects Jay-Z’s music.

The post also attributes to Kid Rock the idea that the NFL has recently tried to “double down” and appeal to conservatives and his own base, suggesting the halftime conversation has become a proxy fight over branding and politics as much as entertainment.

The renewed focus on Kid Rock’s halftime-related comments arrives amid other scrutiny surrounding his own appearance, after Alternative Nation reported on claims that he lip synced during a recent Super Bowl-related segment.

With the clip continuing to circulate, the broader question is whether the NFL’s partnerships and headline decisions will keep fuelling political flashpoints, or whether the league will attempt to steer the halftime show back toward a less divisive lane.

Kid Rock TORCHES ‘DEI Hire’ Jay-Z After TPUSA’s All American Halftime Show Humiliated the NFL:

“I don’t know if I am so much surprised when I was doing it.. but it was just so overwhelming people found out I was doing it that reached out to me last night was just OVERWHELMING so… pic.twitter.com/J3ytjVdafs

— Benny Johnson (@bennyjohnson) February 10, 2026